Questionnaires
Questionnaires are important when considering creating a thriller film, as it is vital to quickly identify your target audience, as well as the key conventions and ideas they are looking for within the film.
If the right questions are asked, you are quickly able to highlight the key conventions which are most important to the audience, carefully customising the film to what is most interesting to them.
Examples of questions asked could be:
A question inquiring into the age of participants will highlight what the key target age group is when creating a thriller film, therefore identifying which certification the film should aim to achieve, and whether any scenes which may be unsuitable for viewers under a certain age should be left out (to avoid missing the target audience) or left in, to achieve a rating such as a 15 or 18 which is more likely to appeal to an older target audience.
Key decisions about initial setting and location can also be decided through the responses given in questionnaires. For example, the question: "in your opinion, which of these locations would be most suitable for the opening sequence of a thriller film? A dark forest, an abandoned warehouse, or an eerie, isolated, empty field," would highlight what location would be best for the film in order to appeal most to the target audience.
As a group, we decided to ask 40 participants to complete our questionnaire. Out of these 40, we decided that to get the best overall representation of who our target audience is, and what they are looking for, 20 of the participants should be male, and 20 should be female. This would therefore provide us with a clear view of whether our target audience conisists more of males or females, and which of these two we should target our film at more.
We handed out 10 questionnaires each, making sure that they were completed thoroughly and honestly to enable us to draw maximum amounts of useful information from the answers. Out of the 10 handed out by each member, we ensured that 5 were answered by males, and 5 by females, to overall ensure the 20 male and 20 females who have answered.
If the right questions are asked, you are quickly able to highlight the key conventions which are most important to the audience, carefully customising the film to what is most interesting to them.
Examples of questions asked could be:
A question inquiring into the age of participants will highlight what the key target age group is when creating a thriller film, therefore identifying which certification the film should aim to achieve, and whether any scenes which may be unsuitable for viewers under a certain age should be left out (to avoid missing the target audience) or left in, to achieve a rating such as a 15 or 18 which is more likely to appeal to an older target audience.
Key decisions about initial setting and location can also be decided through the responses given in questionnaires. For example, the question: "in your opinion, which of these locations would be most suitable for the opening sequence of a thriller film? A dark forest, an abandoned warehouse, or an eerie, isolated, empty field," would highlight what location would be best for the film in order to appeal most to the target audience.
As a group, we decided to ask 40 participants to complete our questionnaire. Out of these 40, we decided that to get the best overall representation of who our target audience is, and what they are looking for, 20 of the participants should be male, and 20 should be female. This would therefore provide us with a clear view of whether our target audience conisists more of males or females, and which of these two we should target our film at more.
We handed out 10 questionnaires each, making sure that they were completed thoroughly and honestly to enable us to draw maximum amounts of useful information from the answers. Out of the 10 handed out by each member, we ensured that 5 were answered by males, and 5 by females, to overall ensure the 20 male and 20 females who have answered.
This post demonstrates an excellent understanding of why researching into a target audience is essential to carry out and this post demonstrates this well.
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